About our company
We don’t follow trends — we set them. Strictly The Best is all about energy, attitude, and island flow.
Our designs blend street culture with Caribbean flavor, built for those who dare to be different.
Every hoodie, cap, and tee is a statement — made to inspire confidence and originality.
This isn’t just fashion… it’s a lifestyle. Be bold. Be authentic. Be Strictly The Best.
Strictly The Best
Strictly The Best Clothing and Shoes was founded in 1996 in St. Croix, USVI, by lifelong friends Brian "Froggy" Alexander and Leslie "Les Furley" King. What began as a dream in the Mutual Homes housing community in Grove has become a fashion staple across the Virgin Islands.
Over the years, Strictly The Best has grown stronger through hurricanes, pandemics, and changing fashion trends. In 2023, the business proudly expanded to St. Thomas, serving locals, visitors, and even cousins across the British Virgin Islands.
From timeless brands like Clarks, Kangol, and Levi’s to today’s favorites like AKOO, Black Leaf, and Makobi, we celebrate Virgin Islands style while always adapting to meet the community’s needs. More than a store, Strictly The Best is a space for three generations to shop, connect, and feel at home.
Mision
In the next 5–10 years, Strictly The Best will be the premier Caribbean fashion retailer with a strong e-commerce presence, connecting Virgin Islanders at home and abroad. We aim to expand our social media presence, introduce local brands, and continue engaging with our community overseas while keeping our roots in the Virgin Islands.