About us
Our Core Values
The principles that guide everything we do
Mision
In the next 5–10 years, we envision Strictly The Best as the premier Caribbean fashion
retailer with a strong e-commerce presence, making shopping accessible to USVI residents
at home and abroad. We plan to grow our social media presence, introduce local brands,
and continue engaging with Virgin Islanders living overseas. Our vision is to remain rooted
in the Virgin Islands while expanding our reach to the mainland and overseas
markets—always bringing the latest styles and trends back home..
Vision
Our mission is to serve the Virgin Islands and beyond with high-quality products at
affordable prices, paired with excellent customer service. We are not just selling
clothes—we are building connections. Strictly The Best is a place where locals and visitors
alike can shop, talk, and feel at home. We also proudly give back to our community by
supporting back-to-school drives, children’s sports teams, and pageant contestants.
Core Values
Community and connection
Quality products at great prices
Customer service rooted in respect
Supporting local youth and organizations
Honoring Caribbean culture and lifestyle
Employee-driven success
About Us
Since 1996, Strictly The Best VI has represented the culture, energy, and style of the Caribbean. Founded in the U.S. Virgin Islands, we are more than a clothing store — we are a destination for fashion, sneakers, streetwear, and island lifestyle.
Built from the heart of St. Croix and expanded into St. Thomas, our mission has always been simple: bring premium brands, exclusive styles, and authentic island fashion to the people who live it every day. From locals to visitors, artists, athletes, and trendsetters, Strictly The Best is where Caribbean culture meets global streetwear.
Our style is inspired by the colors, music, movement, and confidence of the islands. Bold. Vibrant. Authentic. Every collection reflects the spirit of the Caribbean — from everyday essentials to statement pieces designed to stand above.
We believe fashion is more than clothing. It is identity, expression, and community. That is why we continue to create a shopping experience that feels personal, elevated, and connected to the culture that built us.
Welcome to the movement.
Welcome to Strictly The Best.
Designed to Stand Above.